In a recent announcement, the Vice President of Business and Operations for Virtual Reality (VR) at Google, Amit Singh talked about the investment made by the company in the field of technology and for the launch of ARCore. ARCore is a new platform that enables app developers to design and make AR apps for Android tablets and smartphones.
In the announcement, Singh said that augmented reality games and applications would be available on “hundreds of millions” of Android devices by the end of next year. It is evident that Google has big hopes for augmented reality for Android in the year 2018 and the executives even believe that the use of AR will soon become a daily occurrence.
“There will be hundreds of millions of phones that will be AR ready,” Singh said, “And the current stage is we are helping developers build the experiences so that it becomes a daily habit. Once it does, I suspect the natural evolution of monetization comes through.”
The officials from Google have already established the fact that they are planning to introduce advanced AR support to approximately 100 million devices by the end of 2017. However, the long-term goal of Google is to transform more than millions of Android tablets and smartphones into AR ready machines in the next twelve months.
Several experts in the field of telecommunications firmly believe that the rollout will not just cover high-end flagship devices because Google is planning to target a mass-market crowd. Singh added, “Augmented reality [will become] a core feature of most of Android over the next few years.” He also noted the fact that low and mid-tier handsets will gradually get updated within the next couple of years.
The CEO of Apple, Tim Cook also commented on the future of AR a few months earlier. He said, “I regard [augmented reality] as a big idea like the smartphone. The smartphone is for everyone, we don’t have to think the iPhone is about a certain demographic, or country or vertical market: it’s for everyone. I think AR is that big, it’s huge. I get excited because of the things that could be done that could improve a lot of lives.”
It seems that AR has now become a new battleground for technology giants, particularly Google and Apple. However, we will still have to wait until 2018 to see how the AR goals of Google come to fruition.